Sometime, during my last design project, I struggled to create a substantial difference between my visual designs. It was frustrating, the idea was interesting enough and well researched, but the execution was not working out.
I think it was Paul Arden that said there’s nothing worse than a good idea badly executed, and so I re-looked at the idea as secondary to creating animated shapes that could express the idea. The shapes themselves became freer, less considered but more interesting. I soon had a collection of designs that emerged from this experimentation, and I was able to revisit the original idea with a fresh mind. After repeating the exercise several more times I found myself with a new design process, one that got me out of a stuck place.